Case Study - Tourism
Our mission at Made By Practice is to expand joy in the world. We’ve found lots of opportunities to express that mission with the wonderful folks in the tourism/destination marketing industry which is all about celebrating the wonderful and unique experiences in their state or town. Though we’ve created unique videos for destinations in over 30 states, much of our work has been focused on Colorado and Denver from “Why Tourism Matters” explainer videos, to “Cooking on Location” content, to RFP responses for destination marketing organizations and sizzle reels. Here are just a couple unique examples from our tourism work.
Care for Colorado
Colorado’s Tourism Office teamed up with Leave No Trace to promote 7 principles of good stewardship of Colorado’s natural spaces. They asked us to think about ways of rolling out this initiative in a film. We suggested turning the 7 principles into a song and animation, which led to us writing lyrics and working with fantastic musicians and composers to develop the song “Care for Colorado”. We then designed lovable animated spokes characters and produced the short animated film. It was a great success and widely distributed. We even had an elementary school music teacher ask for lyrics so she could teach the song in her class. We went on to expand the animated campaign into educational videos on topics like Campfires, Trails, Wildlife and… Poop!
Comedians Doing Stuff in Denver
Visit Denver was looking for new ways to highlight some of Denver’s attractions. When we looked at all the great places we could talk about, we discovered each of them had great people championing them. From owner-chefs, to symphony conductors, to street artists. Having worked with some of Denver’s top comedy talent we thought it could be great to combine the two. We pitched Visit Denver on the idea and they loved it. So we paired comedy talent with destination champions and created a series of short videos we called “Comedian’s Doing Stuff in Denver”.